Many seasoned marketing executives believe that any press release without the 5 Ws (who, what, when, why, and where) won’t get read. I often hear, “We have no new products, partners, or launches, so we can’t create a press release.”
The truth is, you can. Soft releases without a hard news angle can be extremely powerful and resonate deeply.
Think from the outside in. Consider trends and issues like AI, cybersecurity, sustainability, or compliance. Share your opinions, predict future trends, challenge the status quo, or outline best practices, integrating your solutions and insights. This is the stuff of feature stories, so why not set the agenda and get in the game?
Package your insights as a press release, issue it over the wire, and you become a market contributor, offering valuable ideas instead of just promoting your latest products. Sometimes, no news is good news!