I see the start of each new year as a blank canvas, full of potential and ripe with possibilities. It’s the ideal moment to reflect on the growing influence of PR and communications in the tech sector—driving growth, shaping perceptions, and adapting to an ever-evolving landscape.
Ready to discover what’s possible? Here are five PR tactics to help you stand out in 2025:
1) The Press: A Partner in Storytelling
With leaner staffs, media outlets increasingly rely on PR professionals to provide well-crafted stories, compelling imagery, and access to company experts and thought leaders. This creates an opportunity to add value to both media writers and brands, balancing the needs of both parties – truly a win-win!
2) The News Release Is Far From Dead
Despite the shrinking media market and the rise of owned media channels, the news release remains a valuable tool. Issued over reputable news wires, news releases are increasingly being picked up by media outlets and published in their entirety, often accompanied by branded imagery. While these are not original staff-written stories, they offer a unique advantage: your message, unaltered, presented in a credible outlet.
3) Content Is King
Content remains the foundation for reaching audiences and building relationships. From storytelling to launching news to sharing insights, content drives engagement. Every company has a story to tell, and there are countless ways to share it—newsletters, podcasts, media stories, blogs, and social platforms, to name a few.
4) Visuals: Beyond Words
Images and videos are essential for driving engagement and enhancing your message. Visual storytelling makes content more memorable, with short-form videos emerging as an ideal format for conveying complex ideas in bite-sized segments.
5) Blended Communications
Reaching audiences requires a mix of owned, paid, shared, and earned media. Combining these channels ensures your message reaches your audience where they gather and in the formats they prefer.
Charting Your Path Forward
The possibilities in PR are as expansive as the stories waiting to be told. By embracing these five PR strategies—partnering with the press, crafting effective news releases, creating compelling content, leveraging visuals, and integrating multiple comms channels—you can amplify your message and strengthen your brand’s presence. So why not start now? Dream big, experiment boldly, and let this year be the one where your PR efforts turn potential into progress. The year has just begun, and your voice matters!