Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site.

# Lages & Associatiates Inc

Public Relations, Marketing, & Communications

## Sitemaps

- [XML Sitemap](https://lages.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [No News? No Problem. Perspective Releases Pack a Punch](https://lages.com/no-news-no-problem-perspective-releases-pack-a-punch/) - Like many seasoned marketing executives, you may have been taught that a news release without the five Ws—who, what, when, where, and why—isn’t really news. I still hear comments like, “We have nothing to announce. No new products, customers, or partnerships, so we can’t issue a press release.” That thinking is outdated. How to Pack
- [Build a Digital Press Kit That Makes Coverage Easy](https://lages.com/build-a-digital-press-kit-that-makes-coverage-easy/) - Today's press kits are entirely digital and that's exactly how journalists prefer them. Whether hosted on your website, in a dedicated media center, or shared through a secure Dropbox or Google Drive folder, a well-organized press kit gives reporters immediate access to everything they need, whenever they need it. This matters more than ever. Journalists
- [How to Land Media Stories That Matter](https://lages.com/how-to-land-media-stories-that-matter/) - The Proven Framework for Earning Credible Coverage and Building Market Authority Landing meaningful media coverage can feel elusive, especially in today's crowded news environment. But whether you're an early-stage startup or an established enterprise, the fundamentals are the same: you need a story that matters, a clear point of view, and a smart approach to
- [Strategy Bits – Short Answers to Big Questions](https://lages.com/strategy-bits-do-event-photos-really-matter-for-social-media/) - Absolutely. Live events create some of the best social media opportunities you'll ever have, but only if you capture them well. In a fast-moving feed, strong visuals stop the scroll. Sharp, authentic photos instantly communicate energy, credibility, and market momentum. Think about it: a great booth shot packed with visitors, an executive speaking on stage,
- [If You Want Better AI Answers About Your Brand, Start with PR](https://lages.com/visibility-in-the-age-of-ai-isnt-accidental-its-pr-driven/) - There’s no denying it: AI is amazing. It can churn out copy in seconds. Analyze data at lightning speed. Even suggest campaign ideas. Is there anything AI can’t do? The answer is a resounding yes. AI can’t build trust. It can’t earn you credibility. It can’t shape perception. It can’t build trust with your target
- [Why Don’t Our Target Customers Know Who We Are?](https://lages.com/why-dont-our-target-customers-know-who-we-are/) - Many high-potential companies—especially in B2B tech—reach a moment where their product is mature, their sales team is ready, and their offering is strong. And yet, a frustrating question lingers: Why doesn’t our ideal customer know who we are? It’s not always a sales problem. It’s often a visibility problem—and that’s where strategic PR and communications
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions-7/) - The short answer is no. Here’s why: as they say, different strokes for different folks! And when it comes to content and channels this is your guiding light. Core content should be shared in various channels: news distribution, social media, blogs and more. However, repeating the same exact content in every channel goes counter to
- [Own the Narrative, Win the Market: How Strategic PR Fuels Trust and Growth in 2025](https://lages.com/own-the-narrative-win-the-market-how-strategic-pr-fuels-trust-and-growth-in-2025/) - In a noisy tech landscape, innovation alone isn’t enough. The winners will be the ones who speak with authority, shape perception, and turn trust into traction. If there’s a defining theme for 2025, it’s this: the times, they are a-changing. From the AI boom and VC slowdown to rising tech regulation and geopolitical tension, today’s
- [Targeted PR for Tech Teams That Need to Do More with Less](https://lages.com/targeted-pr-for-tech-teams-that-need-to-do-more-with-less/) - In today’s economy, visibility matters more than ever. When customers go searching for solutions, you need to be in the conversation. But tighter budgets mean more competition—and being overlooked is not an option. At the same time, you're facing your own budget pressures. Funding a full-scale PR and marketing program may not be feasible right
- [Turn Tradeshow Buzz Into Real Business Wins](https://lages.com/maximize-your-tradeshow-roi-pr-comms-booster-package/) - Headed to a major industry tradeshow or speaking at a conference? Make your presence count — before, during, and after the event. Tradeshows are a big investment of time, budget, and internal resources. But when executed strategically, they can deliver real brand visibility and new business opportunities. The key? A communications plan that amplifies your
- [Take the Lead: Assess and Amplify Your Brand's Voice](https://lages.com/see-how-you-stack-up-share-of-voice-pr-package/) - Do you know where your brand stands in the market conversation? If not, you’re not alone — and we’re here to fix that. In today’s hyper-competitive B2B tech landscape, visibility is everything. To break through the noise, you need to sharpen your message and show up in the right places. That starts with understanding where
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions-6/) - Definitely. While LinkedIn Ads offer targeting muscle, organic LinkedIn strategy can quietly drive powerful sales momentum—if done right. Think of LinkedIn not as a billboard, but as a dinner party. You’re not shouting your offer; you’re building credibility, visibility, and trust over time. This is especially important in B2B Tech, where the sales cycle is
- [5 Powerful PR Strategies to Drive Success in the New Year](https://lages.com/5-powerful-pr-strategies-to-drive-success-in-the-new-year/) - I see the start of each new year as a blank canvas, full of potential and ripe with possibilities. It’s the ideal moment to reflect on the growing influence of PR and communications in the tech sector—driving growth, shaping perceptions, and adapting to an ever-evolving landscape. Ready to discover what’s possible? Here are five PR
- [What’s Your Story?](https://lages.com/whats-your-story/) - If you’ve heard it once, you’ve heard it a hundred times: Becoming a storyteller with a compelling narrative to communicate your message is the key to resonating in today’s world. Indeed, this is the contemporary way of marketing - and it isn’t going away any time soon. Before every marketeer was required to be a storyteller, we were
- [The Secret to a Successful PR Program](https://lages.com/the-secret-to-a-successful-pr-program/) - Over the last few decades I have had the opportunity to be a part of scores of product launches, company announcements, promotional campaigns, PR initiatives and the like. With each effort I try to evaluate what went right and what could have gone better. Fortunately I've been involved in many more programs that have gone right
- [Your Story, Your Way: Building Connections with Brand Journalism](https://lages.com/your-story-your-way-crafting-connections-with-brand-journalism/) - Resonating in today’s multi-channel, multi-audience world requires bold storytelling, customized content, and smart engagement strategies. Simply put, the traditional PR playbook likely isn’t enough anymore. Laying out a comprehensive communication strategy in today’s fast-paced digital landscape requires a different approach, and traditional PR is evolving and adapting. While press releases, media pitches, and top tier
- [CES Success Starts Here – Now.](https://lages.com/ces-success-starts-here-now/) - The clock is ticking, and the world’s tech titans, rising startups, and media mavens are all gearing up for CES. Is your brand ready to make waves on the Las Vegas Convention Center show floor? At CES, it’s not just about showing up; it’s about standing out. With only weeks left, you need a PR
- [The Mighty News Release - A Brief Tribute to One of the Most Powerful Tools in Marketing](https://lages.com/the-mighty-news-release-a-brief-tribute-to-one-of-the-most-powerful-tools-in-marketing/) - The news release has become one of the most extensible tools in the realm of communications. First introduced in the early 1900's, its longevity and ability to morph with the times is truly remarkable. For decades news releases were the preferred tool to communicate with media and were written to meet strict journalistic standards. Today,
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions-5/) - Many seasoned marketing executives believe that any press release without the 5 Ws (who, what, when, why, and where) won't get read. I often hear, "We have no new products, partners, or launches, so we can't create a press release." The truth is, you can. Soft releases without a hard news angle can be extremely
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions-4/) - Can Content Truly Drive Sales? Absolutely. Consider the 95-5 rule, which suggests that at any given time, 95% of your target market isn’t actively seeking to make a purchase decision. So, what's the solution? Should you only focus on the 5% actively in the market? While that might seem ideal, it's akin to finding a
- [The Tricks of the Trade: Maximizing Tradeshow ROI](https://lages.com/the-tricks-of-the-trade-maximizing-tradeshow-roi/) - Step right up, ladies and gentlemen, to the greatest show(s) on earth! The technology industry’s trade show calendar has evolved from several seasonal affairs to a full year of excitement. Marked by events like CES, Dell Tech World, SC24, OCP, MWC, and the AI/Big Data Expo, tech trade shows are officially a year-round phenomenon. Companies
- [Unlocking Credibility: Strategies for Building Trust in Business](https://lages.com/unlocking-credibility-strategies-for-building-trust-in-business/) - Trends come and go. Markets fluctuate. New technologies are created at the same time others are being obsoleted. Throughout all of this change, there is one thing that you can bank on as a bedrock of success: Credibility. No matter the business landscape, a sterling reputation is an extremely valuable asset. There’s a catch, though.
- [Media Interviews Made Simple – 5 Tips for Success](https://lages.com/media-interviews-made-simple-5-tips-for-success/) - Congratulations! You’ve got a media interview tomorrow! Are you ready? The great news is you’ve finally got that interview you’ve been hoping for. Now, it’s time to get prepared as you’ve got one shot to nail this call and your preparation will make or break it. Media interviews provide a unique opportunity to convey your
- [Mastering Media Relations – Why Roles Matter](https://lages.com/media-relations-know-your-role-2/) - It’s an exciting time – you are prepping to launch a new product, your company direction has pivoted to reach a new market, you’ve secured funding, you have an amazing entrepreneurial story to share…the list goes on as to why you’ve engaged a public relations firm to guide you on getting the word out. Before
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions-3/) - Can Random Acts of Marketing be effective? Random Acts of Marketing (RAM) refer to impromptu, isolated marketing efforts that lack clear strategic planning or alignment with broader marketing goals. While they may generate short-term buzz, they often fail to contribute to long-term brand growth and customer engagement. RAM represents a siloed approach to tactics that
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions/) - How can you create thought leadership content that aligns with your brand goals? Start by listing and clearly articulating your brand goals. Next up, bring together key stakeholders, those who are committed to delivering upon brand goals. Leverage this group to dig deep into how these brand goals serve the company, its customers, the community,
- [Strategy Bits - Short Answers to Big Questions](https://lages.com/strategy-bits-short-answers-to-big-questions-2/) - How can you leverage PR to support fundraising and attract investors? Craft a compelling narrative for your mission and solutions. Go public and maintain visibility by consistently spotlighting achievements, linking them to current market trends. Emphasize tech milestones, new products, customers, partnerships, and market insights, ensuring alignment with your narrative. Highlight company growth (execs, offices,
- [How to Land Media Coverage](https://lages.com/how-to-land-media-coverage/) - The business of tech marketing and PR can be complex. Understanding how your company fits into the PR/media ecosystem is critical to building brand awareness and meeting company goals. It all starts with relationships – and the foundation for any good relationship is a solid understanding of the roles and objectives of each party. When
- [Elevate Your PR Game: Mastering the Four Pillars of Success](https://lages.com/elevate-your-pr-game-mastering-the-four-pillars-of-success/) - In today's dynamic and fiercely competitive business landscape, crafting a strong communications agenda is the cornerstone of securing your fair share of attention, wielding influence, and achieving success. Whether your company is a startup or a well-established corporation, you merit having your voice heard and recognized for your contributions. It's a complex process dependent upon
- [Ready, Set, Launch! 10 Steps for a Perfect Product Takeoff](https://lages.com/ready-set-launch-10-steps-for-a-perfect-product-takeoff/) - If a tree falls in the forest, but there’s no one around to hear it, did it make a sound? We’ve all heard this old adage at least once or twice, but it definitely bears repeating when it comes to technology product launches. At this very moment, your product team could be hard at work,
- [B2B Influencer Marketing – Move the Needle with Micro Influencers](https://lages.com/b2b-influencer-marketing-move-the-needle-with-micro-influencers/) - We’ve all been there – scrolling through our social feeds and a well-known celebrity, or industry spokesperson, stops us in our scrolling tracks to explain how our lives will be better with this one tool or gadget. I’m the first to admit that I’ve been a victim of really great salesmanship by industry influencers that
- [The Power of Infographics](https://lages.com/the-power-of-infographics/) - “Can you help us establish ourselves as thought leaders in our space?” Almost every new client that comes to us asks us this question. The short answer is always ‘Yes!’ with the caveat that it will take some work. To be a thought leader you must be prepared to be an educator. As a tech
- [Quick Tips to Level Up Your Press Release Game](https://lages.com/quick-tips-to-level-up-your-press-release-game/) - Are your press releases falling on deaf ears? Whether you’re writing an announcement yourself or engaging with professionals – press releases remain a critical component of a well-rounded communications strategy, and care should be taken to ensure that they deliver maximum impact. Here’s how to make sure your press releases are a slam dunk. Yes,
- [Well, Hello There - Nice to See You, CES!](https://lages.com/well-hello-there-nice-to-see-you-ces/) - It’s been a while since we’ve all graced that hallowed ground of consumer technology – the Las Vegas Convention Center show floor – and it’s safe to say that the hustle and bustle that define the most influential tech event in the world has definitely been missed. Well – welcome back! This year’s show will
- [Is CES Haunting You?](https://lages.com/is-ces-haunting-you/) - On the list of things that have the potential to frighten, CES – the biggest consumer tech tradeshow of the year – can rank right up there with the latest episode of American Horror Story for those of us in tech circles. If the mere thought of Las Vegas in January makes your heart race
- [To Shoot or Not to Shoot? Why Video Belongs in your Marketing Mix](https://lages.com/to-shoot-or-not-to-shoot-why-video-belongs-in-your-marketing-mix/) - It’s a standard question we ask every new client: “Do you have any videos we can use?” Surprisingly, the majority of our clients answer no. Why when video is so pervasive? Whether it’s a quick, 30-second video of a pair of shoes we’re tempted to buy or a video of our favorite professional athlete hitting
- [Video Marketing - Tips for a Solid Video Plan](https://lages.com/video-marketing-tips-for-a-solid-video-plan/) - My son is an aspiring baseball player. If you’re familiar with the game of baseball you know it’s a very cerebral game. In the batter’s box every movement must come together perfectly – from the way the bat is held, to the twist of the wrist as the swing is moving through, to the precise
- [5 Tips for a Better Social Strategy - #HashtagsForTheWin!](https://lages.com/5-tips-for-a-better-social-strategy-hashtagsforthewin/) - An often overlooked but important element of social media marketing is the use of hashtags. However, randomly inserting them without a purpose won’t help your business – at best it is distracting and at worst it may cause confusion. In order to really benefit your brand, hashtags need to be used with a solid strategy
- [Presentations that Knock it Out of the Park Have This One Thing in Common](https://lages.com/presentations-that-knock-it-out-of-the-park-have-this-one-thing-in-common/) - It’s a simple truth: presentations are always about sales. Whether selling the potential of your company to get funding, selling a product, or selling a new approach and educating to enlist supporters – the list goes on. If you’re giving a presentation, you’re selling something. In fact, I’m confident that you’d be hard pressed to think of
- [Don't Get Spooked by CES](https://lages.com/dont-get-spooked-by-ces/) - On the list of things that have the potential to frighten, CES – the biggest consumer tech tradeshow of the year – can rank right up there with the latest episode of American Horror Story for those of us in tech circles. If the mere thought of Las Vegas in January makes your heart race
- [Quick Tips to Boost Your Presence on LinkedIn](https://lages.com/quick-tips-to-boost-your-presence-on-linkedin/) - The New Year is quickly approaching, so it’s likely you’re cataloging items to close out this year and begin anew in 2018. We’ve got one item that should be on your latest to-do list: get active on LinkedIn. Social media was once an afterthought for busy business executives. While it still may be for many
- [5 Tried-and-True Tactics to Help You Ace that Media Interview](https://lages.com/5-tried-and-true-tactics-to-help-you-ace-that-media-interview/) - Think about your favorite media outlets. You know, the ones that show up at the top of your Facebook, LinkedIn and Twitter feeds every day. Now, picture them wanting to talk to you about your latest product launch/upgrade/channel partnership, etc. This is no pipe dream scenario – the right PR and marketing communications tactics will
- [CES: How to Knock it Out of the Ballpark](https://lages.com/ces-how-to-knock-it-out-of-the-ballpark/) - CES 2018 is nipping at our heels – it’s only 10 weeks away. That means we’ve entered a critical time in planning the PR for your trade show presence. If you're looking for a great PR and marketing partner to guide you through CES, you can't beat Lages. We have a full spectrum of tech experience
- [Wikipedia - Navigating the Minefield](https://lages.com/wikipedia-navigating-the-minefield/) - There’s no question. Having a Wikipedia page gives your business credibility. The online encyclopedia turned 15 this year – and it averages more than 18 billion page views per month, making it one of the most visited websites in the world. When a business is searched on Google, Wikipedia results are often the second or
- [7 Steps to an Effective Story-Based Communications Strategy](https://lages.com/7-steps-to-an-effective-story-based-communications-strategy/) - Harness the Power of Storytelling in Public Relations and Marketing Tell a story and you'll attract attention and interest. Simply present your messages and you'll only elicit disinterest and yawns. Why then do all of us marketing and PR professionals spend so much time discussing messages, managing messages, and getting messages out? I suspect it
- [Media Relations: Know your Role](https://lages.com/media-relations-know-your-role/) - It’s an exciting time – you are prepping to launch a new product, your company direction has pivoted to reach a new market, you’ve secured funding, you have an amazing entrepreneurial story to share…the list goes on as to why you’ve engaged a public relations firm to guide you on getting the word out. Before
- [Are You Ready for CES? It's Countdown Time](https://lages.com/are-you-ready-for-ces-its-countdown-time/) - *Cue music* “It’s the finallllll countdown!” Pause…you can breathe (we have good news). You’re not in the final moments yet – but with Q4 nipping at our heels, it’s definitely countdown time to CES 2018. There are only 16 weeks to pull together all the key elements you'll need to make your CES a success. We’ve
- [4th Quarter - Get your Game On](https://lages.com/4th-quarter-get-your-game-on/) - Doesn’t it seem like the 4th quarter happens quicker every year? That magical year end milestone is upon us and there is so much to do to plan for 2017 while striving to hit your final goals for this year. If you’ve got CES on your calendar, then this is critical path time to rally
- [Why Pay-to-Play, Sponsored Content Should be a Part of Your Program](https://lages.com/why-pay-to-play-sponsored-content-should-be-a-part-of-your-program/) - You’ve seen it. You’ve probably found it useful or informative, and it has likely influenced your opinion on something – more than once. I’m talking about sponsored content – that is, content that appears to be editorial and often mimics the look and feel of the digital environment it appears in, but has actually been paid
- [Our Take on CES 2015](https://lages.com/our-take-on-ces-2015/) - My most recent business trip has taken me to Las Vegas, Nevada for the 2015 International Consumer Electronics Show (CES). Held last week from January 6 through 9, I spent two days there – and since being in public relations makes me an aficionado for documenting my experiences and sharing them online – here’s how
- [Six Rules to Create a Feature Release that Packs a Punch](https://lages.com/six-rules-to-create-a-feature-release-that-packs-a-punch/) - Like many seasoned marketing executives, you may come from the school of straight talk and have been taught that any news release without the 5 Ws (who, what, when, why, and where) is simply not going to get read. I often hear, ‘We have nothing to talk about; no new products, partners or customers, so
- [Fuel the Sales Cycle: Be an Industry Expert](https://lages.com/fuel-the-sales-cycle-be-an-industry-expert/) - Experts Sell Experts are everywhere. Whether they are the nerdy neighbor next door who knows everything there is to know about Wi-Fi, the manager at the auto parts store who can rebuild an entire engine or the aunt in Cincinnati who can out-bake Martha Stewart - we look to them for their expertise. More importantly,
- [5 Tips for a Great Professional Headshot](https://lages.com/5-tips-for-a-great-professional-headshot/) - 1, 2, 3 – say cheese! Whether you’re a CEO, entrepreneur or an employee– the time may come when you need a professional headshot. A headshot is not only a critical component in your bio but also your social media presence, VC presentation, media kit and more. A good headshot is a powerful communicator. It
- [Content Marketing in 2015](https://lages.com/content-marketing-in-2015/) - Do You Have Content You Can Bank on? The latest catchphrase for marketers today is content marketing. Of course, we've always done 'content marketing,' creating and sharing brochures, datasheets, websites, press releases and more. The key difference is that we now have more channels to share content than ever before - from email platforms like
- [Who Says Organic Facebook Reach is Dead?](https://lages.com/who-says-organic-facebook-reach-is-dead/) - Is Organic Reach Dead? There’s been a lot of hubbub in recent months about the death of Facebook organic reach for company pages. In essence, Facebook keeps tweaking its algorithm that affects how much (or little) content will appear in users’ news feeds. For example, say you are a fan of “Nike” on Facebook. With
- [For Maximum Press Release Impact - Tap into Your MAP](https://lages.com/for-maximum-press-release-impact-tap-into-your-map/) - Though the communications landscape has certainly shifted and evolved in recent years, we’re here to tell you that the press release is still alive and well – and a critical component of your marketing mix. From giving your company or product a boost in credibility to spreading the word about new offerings or positioning you
- [How Does Your PR Program Measure Up?](https://lages.com/how-does-your-pr-program-measure-up/) - It’s a question we get asked pretty much every time we develop a PR program: “…but how will we know it’s working?” And, fair enough – the resources put into PR and marketing efforts can be considerable, both from time spent and a financial standpoint. Data collection and interpretation are playing a huge role in
- [How a New Media Model Puts You in the Driver’s Seat](https://lages.com/how-a-new-media-model-puts-you-in-the-drivers-seat/) - We all love getting positive media coverage. It gives us a credible ‘thumbs-up’ and gets the word out about what we have to offer and how we make life better for our target audience. But today, the breadth of publications has lessened as the publishing world continues to be transformed by the digital revolution. So
- [News Release Tells All](https://lages.com/news-release-tells-all/) - It’s official – we issued our own news release yesterday on our 25 year milestone. All year we’ve been talking about how we now have 25 years under our belts and thinking about what we could do to commemorate this event. Like many small businesses, we found ourselves pushing aside our ideas and focusing our
- [Technology in the Classroom](https://lages.com/technology-in-the-classroom/) - I’m from Colorado where the fall season actually feels like fall - with a brisk feeling in the air and the leaves changing colors. But here in the OC we’re baking in a high 90’s heat wave and the calendar says it’s September. If it weren’t for the fact that the Denver Broncos are back
- [Fantasy Football Sites Tackle Big Data Analytics](https://lages.com/fantasy-football-sites-tackle-big-data-analytics/) - When I got the text message from my best friend’s husband inviting me to join their fantasy football league, my first reaction was one of confusion – “Did he mean to send this to someone else?” I asked myself. While I love sports – including football – and am an athlete myself, I’d never played
- [The Million Dollar Question: Where Does the Time Go?](https://lages.com/the-million-dollar-question-where-does-the-time-go/) - Where does the time go? If you are anything like me, this is the million dollar question. My job is fast-paced – frenetic, even – and effectively managing my time is something that I struggle with at times. After all, and especially in the tech world, our communications channels seem to be multiplying daily (YikYak,
- [Effective Content Marketing in 2016](https://lages.com/effective-content-marketing-in-2016/) - In the early days of social media, a single tweet could be heard around the world. Sharing content was simple and organic reach was alive. Many brands have already rallied around the idea that content is an effective way to influence customers. But with more channels to share content than ever before – from email
- [Who Won? The Best (and Worst) Ads of Super Bowl 50](https://lages.com/who-won-the-best-and-worst-ads-of-super-bowl-50/) - Five million dollars is enough to purchase a 30-second Super Bowl ad – but was it enough to win the attention of the right audiences? There are many opinions, but an infographic from leading media intelligence company Cision shows which ads and brands won your attention on social media. In case you missed the commercials
- [Your Visibility in the Business Community. Elevated.](https://lages.com/your-visibility-in-the-business-community-elevated/) - So you want to be a thought leader? Sounds great! I mean, who doesn’t want to be seen as an expert in their field? But what does that really mean – and how does one actually get there? Becoming the top-of-mind, go-to entity in your field of expertise doesn’t happen overnight. Attaining this status takes
- [The New Normal](https://lages.com/the-new-normal/) - Here we are, nearing five months into self-quarantine, and my apartment has never felt so small! Living and working in the one-bedroom apartment that I share with my partner, Brian, and our two cats, Rosie and Milo, has definitely meant making some adjustments. Now more than ever, defining a work/life balance is key. Keeping focused
- [Embargoes: Thing of the Past – or Important Part of Today’s PR Strategies?](https://lages.com/embargoes-thing-of-the-past-or-important-part-of-todays-pr-strategies/) - Embargoes – providing reporters/journalists/writers with news/information or insider access prior to it being shared publicly – are a tactic that have been deployed by communications professionals for at least a century. In fact, they used to be timed to newspaper print deadlines. Today, embargoes can be used to provide journalists with more time to understand,
- [Going Virtual - 5 Tips for Success at Virtual Trade Shows](https://lages.com/going-virtual-5-tips-for-success-at-virtual-trade-shows/) - Virtual trade shows have become a cornerstone of life during COVID-19. Even with hopeful signs beginning to emerge, the public health crisis continues to shape enterprise strategy. Most organizers have come to the conclusion that the 2021 convention season will remain virtual. As virtual events gain traction, they will no doubt stay a part of
- [Dancing in the Rain](https://lages.com/dancing-in-the-rain/) - No doubt these are unusual times. My natural life rhythm has been hijacked by a pandemic. While I cannot ignore the enormity of this crisis and can’t help but be saddened by the toll it is taking, I have come to appreciate some of the good things that come from everyone being in the same
- [5 Tips for a Successful Product Review Program](https://lages.com/5-tips-for-a-successful-product-review-program/) - Nothing can be more impactful in creating a brand and generating sales than a product review program. Published reviews by magazines, news sites, technology publications and blogs alike bring credibility to the product. Reviews are serious business and a negative review can be devastating – don't jump the gun just to land a review only
- [Shorten Your Sales Cycle with PR](https://lages.com/shorten-your-sales-cycle-with-pr/) - Intuitively you believe all marketing activities, including PR, should support your sales program. Yet, you recall that PR has a higher calling and should remain in the domain of strategic corporate activities that center on shareholder value, goodwill, and corporate citizenship. Both views are right-on, as PR is a broad discipline and can be deployed
- [Unlocking the Influence of Industry Analysts](https://lages.com/unlocking-the-influence-of-industry-analysts/) - When meeting with industry analysts from firms such as IDC, Gartner, Parks Associates, Forrester, 451 Research, and Aberdeen, many executives often question the value of time and energy vested in securing and maintaining these relationships. While industry analysts may not write an article about a product’s features and performance for example, they do play a
- [The Men in My Life](https://lages.com/the-men-in-my-life/) - No question that there have been 4 influential men in my life… all of which have had a huge role in setting the course for my career. With the 25 year celebration at hand, it is clear that each deserve to be recognized. How about I tackle this in chronological order… Dad. Of course he
- [The Value of Clients](https://lages.com/the-value-of-clients/) - Clients have played a huge role at Lages - well beyond the obvious revenue generated. Clients have been a source for inspiration, trusted advisors, connections and joy. They, of course, have caused frustration and at times bewilderment...but that's a story for another time. Today's client story is about making a critical introduction - one that
- [I had an Idea](https://lages.com/i-had-an-idea/) - 25 years ago… I had an idea. Inspired by my beginnings in Silicon Valley which began on the electronics assembly line at Systems Industries and then to the launch of my career in marketing at Tandem Computers. Eager to explore new horizons beyond the Valley, I moved to Southern California where the scale of everything
- [5, 4, 3, 2, 1... LAUNCH](https://lages.com/5-4-3-2-1-launch/) - \We’ve just launched our new website and with that comes the opportunity to kick-off our blog. After all this time, why the new site and blog? It’s our way of celebrating our 25 years in business. Yep, it was 1988 when it all began. Ronald Reagan was our president, the Hubble Space Telescope was put
- [Common PR Myths](https://lages.com/common-pr-myths/) - Take a look at some of the most common myths surrounding PR. Some of these myths were once truisms but as the media evolves to reflect the changing state of our world, so do the ground rules for media relations. Write and They Shall Come Myth #1: News releases generate coverage and if I simply write

## Pages

- [Home](https://lages.com/)
- [Blog](https://lages.com/blog/)
- [About Us](https://lages.com/about-us/)
- [Vision](https://lages.com/vision/)
- [Services](https://lages.com/services/)
- [Our Work](https://lages.com/our-work/)
- [Careers](https://lages.com/about-us/careers/)
- [Meet The Team](https://lages.com/about-us/meet-the-team/)
- [Contact Us](https://lages.com/contact-us/)
- [Clients](https://lages.com/clients/)
- [Terms & Disclaimer](https://lages.com/terms-disclaimer/)
- [Privacy Policy](https://lages.com/privacy-policy/)

## Team

- [Jessica Roland](https://lages.com/team-post/jessica-roland/) - Jessica has worked in a wide variety of sectors ranging from corporate and non-profit to education, and brings her rock-solid multitasking, organizational and administrative experience to Lages. She plays a key role in supporting client initiatives, ensuring deadlines are on track and content meets quality standards. Jessica considers herself a life-long learner and is constantly
- [Stephanie Olsen](https://lages.com/team-post/stephanie-olsen/) - Fueled by the thrill of landing great coverage and building lasting relationships, Stephanie really sinks her teeth into client programs, going deep to understand the market landscape and client goals. Stephanie’s experience spans many areas of tech including security, software, storage, electronics, and chips – and she has a great ability to tailor programs to
- [Christian Brantley, APR](https://lages.com/team-post/christian-brantley-apr/) - Christian is a veteran of over 18 years in Southern California's technology marketing communications community. As an internationally accredited public relations professional, Christian provides invaluable insights and methodologies. He also brings a broad perspective in digital communications along with being an expert in contest, sweepstakes, gamification and promotional law. Christian lives with his son Luc
- [Dena Jacobson](https://lages.com/team-post/dena-jacobson/) - Dena plays an instrumental role in the execution of a variety of communications and public relations programs from technology initiatives and product launches, to advocacy, corporate sponsorship, and awareness campaigns. As a well-versed PR professional with an ability to bridge goals between media interests and clients, Dena gets results. She takes special care to build
- [Kerry Fedro](https://lages.com/team-post/kerry-fedro/) - Kerry’s hands-on corporate marketing experience in message development, corporate and product positioning, competitive landscape analysis and product lifecycle management provides Lages clients with invaluable insights that provide an added level of counsel and expertise. Kerry joined Lages in 2000 and orchestrates a wide variety of public relations and communications services including strategic counsel, media relations,
- [Beverly J. Lages](https://lages.com/team-post/beverly-j-lages/) - Beverly founded Lages in 1988 and has built the agency on a foundation of solid marketing principles. Her expertise in marketing communications program development, strategic product and public relations and positioning is grounded in practical experience in marketing high-tech products and services for over 30 years. When launching a communications program, Beverly leads the team

## Clients

- [Calero](https://lages.com/client-post/calero/) - Calero helps organizations take control of their technology investments with solutions that drive efficiency, cost savings, and clarity. Its platform spans expense management, lifecycle management, and managed services – enabling businesses to optimize spend, track and manage assets from procurement to retirement, and streamline IT operations. By reducing complexity and delivering actionable insights, Calero empowers
- [Toshiba America Electronic Components, Inc. (TAEC)](https://lages.com/client-post/toshiba-america-electronic-components-inc-taec/) - Toshiba America Electronic Components, Inc. (TAEC) is the source for industry proven semiconductor and storage solutions that power innovation across automotive, industrial, telecom, and consumer markets. As the North American arm of Toshiba’s electronic components business, TAEC offers a broad portfolio of microcontrollers, ASICs, ASSPs, power devices, and HDDs. Backed by over 150 years of
- [Lumai](https://lages.com/client-post/lumai/) - Lumai is an AI accelerator startup using optics to address global computational challenges. Built by a highly skilled founding team, Lumai’s AI technology was spun out of world-leading optics research at the University of Oxford. Lumai was founded to develop a scalable computing solution to meet the growing demand for AI performance while minimizing energy
- [Cognigy](https://lages.com/client-post/cognify/) - Cognigy is on a mission to transform the customer experience. A market leader, Cognigy helps enterprise contact centers exceed customer expectations, improve agent satisfaction and rapidly respond to market changes. By integrating Generative and Conversational AI to create Agentic AI, Cognigy delivers AI Agents that redefine customer experiences, drive satisfaction, and support contact center employees
- [Numem](https://lages.com/client-post/numem/) - Numem is transforming memory technology for the AI era with advanced solutions designed to overcome bottlenecks impacting workloads from data centers to the edge. The company’s patented technologies deliver exceptional performance, ultra-low power consumption, and non-volatility. By rethinking AI memory hierarchies, Numem addresses constraints that hinder power efficiency and performance. Its innovative approach makes MRAM
- [Trusted Tech Team](https://lages.com/client-post/trusted-tech-team/) - Trusted Tech Team is a leading provider of Microsoft licensing and cloud-based solutions focused on giving IT professionals complete confidence in the success of their business. Distinguished as one of the select few Microsoft CSPs to earn all six Microsoft Solutions Partner Designations, the company’s approach revolves around placing people at the heart of IT
- [Micas Networks](https://lages.com/client-post/micas-networks/) - Micas Networks is taking a leading role in shaping the open networking ecosystem. Founded upon the principles that customer enablement is the driver for the global economy, Micas Networks is an open networking company focused on delivering network technology that is agile, reliable and cost effective. The company’s open networking products include whitebox switches that
- [AONDevices](https://lages.com/client-post/aondevices/) - AONDevices is a fabless semiconductor company specializing in super low-power, smart edge AI processors. Recognized for their ultra low-power smart edge AI processors for battery-powered “always on” devices, this start-up’s technology is licensed and used by tier-1 customers. AONDevices’ cutting-edge technology enables a hassle-free way to control wearables, hearables and smart home devices using only
- [Semitech](https://lages.com/client-post/semitech/) - Semitech provides semiconductors that enables the transformation of the electricity grid into a smart grid. Specializing in narrowband powerline and wireless communication, their chips help to transform existing infrastructures into smart counterparts, reacting to conditions on the grid and implementing a worldwide communications network based on the existing power grid. Applications span from Industrial IoT,
- [Devolutions](https://lages.com/client-post/devolutions/) - Devolutions is on a mission to arm IT professionals and MSPs with the tools they need to enhance data security and improve productivity. The company’s suite of IT software solutions includes remote connection, password management and privileged access management. These solutions are cost-effective and easy to deploy, making them ideal for companies of all sizes
- [Cytek Biosciences](https://lages.com/client-post/cytek-biosciences/) - Cytek® Biosciences (Nasdaq:CTKB) is a leading cell analysis solutions company with a mission to improve life through scientific innovation. Cytek’s powerful solutions are used at many of the world's most renowned pharmaceutical companies, CRO firms, and research and academic institutions. Powered by Cytek’s patented Full Spectrum Profiling™ (FSP™) technology, these solutions enable scientists to rapidly
- [Pliops](https://lages.com/client-post/pliops/) - Pliops is a technology innovator focused on making databases run faster and more efficiently. Its technology addresses skyrocketing data volumes and solves the storage software inefficiency problem. The company's intelligent storage processor is built upon a groundbreaking patent-pending approach that accelerates storage functions. Focused on creating the next wave of the accelerated data center, Pliops'
- [Viking Enterprise Solutions](https://lages.com/client-post/viking-enterprise-solutions/) - Viking Enterprise Solutions (VES) is a product division of Sanmina (Nasdaq: SANM), a Fortune 500 global company. Noted as a leading hardware storage manufacturer with strategic partnerships with top cloud service providers, VES provides advanced data center products including solid-state memory and disk-based storage server appliances, JBOD storage systems and other products for a variety
- [MICLEDI](https://lages.com/client-post/micledi/) - MICLEDI, a fabless developer of microLED displays for the Augmented Reality market, has demonstrated the optimum approach for mass production of the microLEDs required for the stylish, compact, lightweight, realistic image-producing AR glasses of the future. MICLEDI’s unique microLED design and 300mm manufacturing overcome the challenges associated with first- and second-generation AR glasses, addressing consumer
- [SiLC Technologies](https://lages.com/client-post/silc-technologies/) - SiLC Technologies is on a mission to help machines to see more like humans. Targeted to advance key applications including robotics, autonomous vehicles, biometrics, security and more, the limitations in current imaging capabilities have prevented this from happening - until now. SiLC is the missing link, providing solutions with longer range, greater resolution, more data
- [KIOXIA America, Inc](https://lages.com/client-post/kioxia-america-inc/) - KIOXIA America, Inc. (formerly Toshiba Memory America, Inc.) is the US-based subsidiary of KIOXIA Corporation, a leading worldwide supplier of flash memory and solid state drives (SSDs). From the invention of flash memory to today’s breakthrough BiCS FLASH™ 3D technology, KIOXIA continues to pioneer cutting-edge memory solutions and services that enrich people's lives and expand
- [Finwave Semiconductor](https://lages.com/client-post/finwave-semiconductor/) - Finwave Semiconductor is shaping the future through a new breakthrough transistor designed to optimize the potential of Gallium Nitride (GaN). Finwave’s advanced 3DGaN™ technology is the discovery of prominent MIT innovators who are focused on bringing the true potential of GaN to key industries including 5G, AI, cloud computing, and EV and autonomous vehicles. Creators

## Categories

- [Blog](https://lages.com/category/blog/)