Services
OUR COMMUNICATIONS PROGRAMS
Designed To Give You a Foundation for Success
We frame the narrative, ignite conversations, develop storylines, pulse the market and build brand reputations. Whether you’re a start-up or established enterprise – we can craft a program that is just right for you.
Public Relations
Set the tone, get on the radar and earn mindshare
PR is where you can put the pedal to the metal and truly accelerate your presence and value. Defining your position and what you bring to the table and clearly crafting your message and delivering it to the right audiences puts your company and products on the map. You need to be both proactive and reactive in order to influence and engage with the key players: media, analysts, stakeholders and the public. Your goal? Build a great reputation that puts you head and shoulders above the rest. Get people talking, blogging and engaging. And of course, this all leads to business – more customers, more partners, more funding, more mindshare.
Program plans, product launches, campaigns
Topic, competitive and market research
Messaging, brand positioning
Thought leadership
Media relations – domestic and international
Media training
Influencer relations
Industry analyst relations
Media intelligence
News releases, press materials
Wire service management
News bureau
Speakers’ bureau
Awards
Measurement
Media events (press conferences, demo days, plant tours)
Product review programs
Content
Relevant content that connects, educates, informs and builds relationships
Content allows you to build trust and develop relationships with your audiences by producing and sharing content. Share your expertise; promote your products, your company’s successes, what makes your approach better and the issues that are driving your industry. Build a stronger company culture, get your brand connected, engage and get feedback. And when it comes to customers, nothing keeps you front-and-center better than good, relevant content.
Bylined articles
Blogs
Website content
Case studies
Advertorials
Sponsored content
Contributed submission
Viewpoints
Marketing Communications
Establish your brand, resonate with your audiences
Marcom (aka: Integrated Marketing) is all about developing a strategy that reaches your audience in a memorable and meaningful way. Looks do matter. Your product voice matters. Your company reputation matters. Applications, experience, customers, opinions – they all make up the fabric of your brand. The magic of marcom is weaving together all of this into an actionable plan that reaches the right people with the right message – for outcomes that you can bank on.
Integrated marketing plans
Creative services (website, brochures, advertising)
Corporate ID, logos
Social media
Infographics
Events and promotion
Tradeshows
Collateral
Digital marketing assets
Spotlight Services
Social Media
Industry Analyst Relations
Messaging
From the largest national firms to the most specialized boutiques, we unlock the influence of analysts. We’ll help you build influential relationships and tap into their market intelligence on trends, issues and business development.
Relationship building
Strategy development
Briefings
Engagement assessment
Presentation counsel
Program managing
Perception is everything. Whether your brand message is yet to be developed, needs to be elevated or needs to change course, our team is intentional, experienced, strategic – and here to help. We create clear, meaningful, engaging brand identities that communicate unique personalities and value propositions.
Company, product, brand
Workshops
Frameworks
Internal, external audit
Application, asset review
Feedback, refinements