The short answer is no.
Here’s why: as they say, different strokes for different folks! And when it comes to content and channels this is your guiding light. Core content should be shared in various channels: news distribution, social media, blogs and more. However, repeating the same exact content in every channel goes counter to effectively communicating. The beauty of your communication channels is each offers a forum to connect with your audience in a different manner – and this is where you get tremendous impact.
For example, if you’ve just issued a news release about a new product, use your blog to dive deeper and share details that weren’t included in the announcement. If you simply repeat, you have lost a valuable opportunity to connect with your audience and bring new insights. Perhaps your blog explores how your new product will bring immense benefit to a specific market such as finance, HR or manufacturing. Or it goes into tech details that show how it integrates with existing platforms. The possibilities are limitless!
When it comes to social media, you have to get social. Provide a view such as what this means to your company or to customers, or an interesting tidbit about the product news. You’re the curator, interpreting and making a connection with another person.