Beverly founded Lages in 1988 and has built the agency on a foundation of solid marketing principles. Her expertise in marketing communications program development, strategic product and public relations and positioning is grounded in practical experience in marketing high-tech products and services for over 30 years. When launching a communications program, Beverly leads the team to identify and understand pacing issues, customer values and competitive offerings. Throughout the partnership with clients, she plays an active role, guiding and monitoring program activity and directly counseling clients.
Beverly and her husband have two sons, a couple of mischievous mini horses, along with other horses, a lone cat and two very funny dogs. In the early hours of the morning, you’ll find Beverly at the barn tacking up her horse before jumping a course or two. “There is an interesting parallel between riding and public relations: both require incredible communication skills. You don’t jump a course using brute force, but rather through strategic communication that results in optimum performance.”
Kerry’s hands-on corporate marketing experience in message development, corporate and product positioning, competitive landscape analysis and product lifecycle management provides Lages clients with invaluable insights that provide an added level of counsel and expertise. Kerry joined Lages in 2000 and orchestrates a wide variety of public relations and communications services including strategic counsel, media relations, materials development, program roll-outs and success measurement. Kerry takes great care to ensure that client programs are on track and that they meet or exceed defined goals.
Kerry spends her personal time with her husband watching their boys play their sports. Her older son has received an athletic scholarship to play baseball at the University of Hawaii Hilo and her younger son is making a name for himself in tennis playing Varsity as a high school freshman.
Dena plays an instrumental role in the execution of a variety of communications and public relations programs from technology initiatives and product launches, to advocacy, corporate sponsorship, and awareness campaigns. As a well-versed PR professional with an ability to bridge goals between media interests and clients, Dena gets results. She takes special care to build relationships with client partners and customers and bring them into play for a strong story that speaks to the audiences at hand.
Outside of the office, she spends much of her time on horseback – she has been riding and competing hunter/jumper horses since the age of 13. Dena also enjoys a good read, and counts Dostoevsky and Salinger among her favorite authors.
Fueled by the thrill of landing great coverage and building lasting relationships, Stephanie really sinks her teeth into client programs, going deep to understand the market landscape and client goals. Stephanie’s experience spans many areas of tech including security, software, storage, electronics, and chips – and she has a great ability to tailor programs to penetrate vertical markets such as education, insurance, mortgage, healthcare, and government. A well-rounded PR practitioner, Stephanie’s experience ranges from planning and program assessments to content development and media pitching to speaking placements. When it comes to social media, Stephanie takes pride in adapting the traditional PR model to include new social media strategies and tactics.
Stephanie grew up in a military family and has lived from Maine to California, but considers herself a Midwestern-Californian. A devoted Nebraska Cornhuskers football fan and a golf enthusiast, she also enjoys traveling to places near and far and names Ireland as her all-time favorite destination.
Jessica has worked in a wide variety of sectors ranging from corporate and non-profit to education, and brings her rock-solid multitasking, organizational and administrative experience to Lages. She plays a key role in supporting client initiatives, ensuring deadlines are on track and content meets quality standards. Jessica considers herself a life-long learner and is constantly striving to acquire new skills in order to fuel her creativity and achievements.
When Jessica is not working, she can be found binge-watching shows with her husband and their adorable dog, Geordi. They count Parks & Recreation and Silicon Valley among their favorites. She also enjoys traveling, yoga and reading a good book in her spare time.
Christian is a veteran of over 18 years in Southern California’s technology marketing communications community. As an internationally accredited public relations professional, Christian provides invaluable insights and methodologies. He also brings a broad perspective in digital communications along with being an expert in contest, sweepstakes, gamification and promotional law.
Christian lives with his son Luc and their dog Stella. An avid outdoors man, he is usually found surfing before the sun comes up (yes, even before work), scuba diving, snowboarding or hiking the local beaches and mountains. He also enjoys the RV life traveling up and down the coast chasing the next swell. As a certified foodie, he also enjoys cooking, fine vintage and the local restaurant scene.