Beverly founded Lages in 1988 and has built the agency on a foundation of solid marketing principles. Her expertise in marketing communications program development, strategic product and public relations and positioning is grounded in practical experience in marketing high-tech products and services for over 30 years. When launching a communications program, Beverly leads the team to identify and understand pacing issues, customer values and competitive offerings. Throughout the partnership with clients, she plays an active role, guiding and monitoring program activity and directly counseling clients.
Beverly and her husband have two sons, a couple of mischievous mini horses, along with other horses, a lone cat and two very funny dogs. In the early hours of the morning, you’ll find Beverly at the barn tacking up her horse before jumping a course or two. “There is an interesting parallel between riding and public relations: both require incredible communication skills. You don’t jump a course using brute force, but rather through strategic communication that results in optimum performance.”