Strategy Bits – Short Answers to Big Questions


How can you leverage PR to support fundraising and attract investors?

Craft a compelling narrative for your mission and solutions. Go public and maintain visibility by consistently spotlighting achievements, linking them to current market trends. Emphasize tech milestones, new products, customers, partnerships, and market insights, ensuring alignment with your narrative. Highlight company growth (execs, offices, etc.) along with industry involvement, including speaking engagements, trade show participation, collaborations with associations, and any accolades. To reach investors effectively, issue press releases over the wire and share the news on your website and LinkedIn. This not only establishes credibility but also forges a connection between your achievements and your company’s story, creating resonance with potential investors.

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