How can you create thought leadership content that aligns with your brand goals?
Start by listing and clearly articulating your brand goals. Next up, bring together key stakeholders, those who are committed to delivering upon brand goals. Leverage this group to dig deep into how these brand goals serve the company, its customers, the community, and so forth. From this you have the foundation of meaningful content. Then connect this content to trends, issues and markets that bring current and topical relevance. Once you’ve got this anchor content then you can tackle the mechanics: timing, delivery channels, and how to package.
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